The foundation for the brand is one of artistry and beauty.

Understanding this new and fast developing sector has been challenging but fun. The positioning for the brand bridges multiple demographics and getting a brand that feels professional whilst engaging and different has been core to our approach.

Vaping itself is still fairly misunderstood and so it was important to create a website that clearly informed the audience about the benefits of vaping over smoking tobacco. And by clearly and consistently speaking to the audience we also ensured that the brand became trusted.

We did not want another 'same-boring' website that looked and felt like everything else on the internet right now. We went and explored each flavor, analyzing it and breaking down to its essense. We wanted the customers to taste the flavors without even vaping and for this alot of hard work had to be done that involved full media production, animations, videography, extensive UX design as well as product photogaphy.