Starbucks is known for its revolutionary industry-breaking coffee beverages. The brand has changed the way the world drinks coffee outside home and work. Starbucks has been responsible for creating the concept of a third place between home and work where people can relax, enjoy a cup of coffee and experience the inviting ambience.
Expanding a world-class iconic brand
Starbuck's creative expression spans the full spectrum of functional to expressive, in both voice and design. The main mission for Greece & Cyprus is to quiet down the functional things so they can be most helpful—so customers will find exactly what they seek. This allows new product and priorities to come to the forefront through a more dynamic expression.