Brands need to be built for the real world.Unify. Simplify. Amplify.
Brands need to be built for the real world—and inspire radical change. Our process of experience-led brand strategy and identity design ensures that whatever we create is considered within the context of real life products and services.
Key Capabilities: Visual and verbal identity, Brand language, Tone of voice, Brand architecture, Campaigns
We have a practice dedicated to the development of brand strategies and brand identities, spanning naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed-to-market.
We perform classic brand strategy tasks like user research, stakeholder interviews, competitive analyses and brand audits to arrive at a brand’s shared purpose and positioning. We augment these with business strategy, technology and data insights to translate these visions into brand behaviors and capabilities.
A variety of qualitative and quantitative testing methodologies are leveraged throughout this process. In an increasingly digital world, we view a brand’s visual and verbal identity as a critical part of its overall positioning.