Tourism & Public Sector · 2022
This is Athens
A visitor lands with a few days and a whole city to discover. For This is Athens, the City of Athens’ official destination brand, we created the complete touchscreen platform: concept, interface and software. It is installed at airports, at the This is Athens hub and across central Athens, where visitors decide what to do next.
A public touchscreen gets no introduction. Nobody is there to explain it, and most people using it are seeing it for the first time, often with luggage in hand. Its purpose and its choices have to be obvious at a glance.
- Services
- Platform Development
- Touchscreen UX/UI
- Experience Design
Give curiosity a starting point
We organised the experience around the questions visitors bring with them: what to see, where to go, what is on. The city’s supplied text became a structured set of destinations, categories and detail pages. Images introduce a place; the interface offers a way to explore it further. The words came from the city. Their digital form came from us.
Designed for the moment of arrival
Language selection comes first, then large visual choices and a clear hierarchy, so the screen explains itself before anyone has learned how it works. Every screen, from the opening selection to maps and individual listings, belongs to one interface system, which keeps very different kinds of city content in consistent places.
Bring the city into public space
We developed the complete platform behind the interface and carried the design all the way to working software. The same experience meets visitors at different points of their trip: at the airport, at the This is Athens hub and in the centre of the city. It is product design that has to work for anyone who walks up to it.
A public touchscreen platform, installed at airports, at the This is Athens hub and across central Athens. Designco delivered the concept, the interface and the software, and brought the city’s own content into it.
