Hyperinso

A charging brand is mostly seen on the move: a 16 pixel browser tab, a charger's screen, a billboard across the road. So the mark had to work at a glance. Three ribbons read at once as an H and as energy in motion, every turn follows a fixed circle so the shape rebuilds the same on any surface, and one saturated electric blue carries it where a palette of accents would dilute it.

A supermarket car park, a hotel and a home need different chargers long before kilowatts come into it. So the catalogue is ordered by application (display chargers, professional systems, home systems) under an index that stays in view, and every buyer starts in their own field. Each system leads with a name and a line of character instead of a model code, and every product page gives the same four facts in the same order.

Returning buyers know which system they want, so the menu opens the whole range from any page: eight names, each with its power, where most menus stop at the word Products. Installers and network operators need what a buyer skims past (connector standards, metering, OCPP 1.6), so the full specification lives on the page in four groups that open on request, rather than in a PDF to download.

Mega menus do not shrink well. On a phone the Hyperinso menu becomes a full field of electric blue, with all eight systems and their power in reach of a thumb, and the row of facts folds into a square of four whose numerals stay readable at arm's length. Nothing on the small screen is a smaller copy of the large one.

Payment can happen before the driver reaches a charger. Our HyperionGrid design works from a prepaid balance, topped up with Apple Pay or Google Pay in a preset amount or any other, and each session draws from it, with every charge, top up and refund in one history. The app opens on what belongs to the driver (their car, balance, favourites and past sessions), and one blue button in the middle of the tab bar opens the scanner: the station's QR code starts the charge.

Hardware catalogues often look assembled from different shoots. Every Hyperinso system was rendered on the same black ground and lit the same way, with the mark on its body, so a 3.5 kW portable unit and a 240 kW fast charger sit side by side as relatives, and a ninth product would have its place. Each product page opens on that picture under the system's name.

Hyperinso sells to the businesses that host chargers and serves the drivers who use them, and its line speaks to both in one breath: Empowering businesses, electrifying journeys. Set under the lockup, it holds from a card in the hand to a street panel, blue on white or white on blue.

A name, an identity, a website, an app design and every image, from one studio, held to one blue and one way of lighting. Hyperinso looks like the same company on its chargers, its screens and its campaigns, whether it is met in a car park, in the catalogue or on a billboard across the road.