EV Infrastructure & Energy · 2024
Hyperinso
A charging company is encountered in different ways: as a name, a product, a website and an app. We shaped those encounters for Hyperinso, creating the name and identity, designing and building the website, and designing its proprietary app. Every render and image was created as part of the project.
The brand needed to feel coherent across physical products and digital experiences. Each context asks for different information, but all of them need to introduce the same company.
- Services
- Naming & Branding
- Website
- App Design
- 3D & Imagery
Give the energy a signature
We created the Hyperinso name and a visual identity built around a flowing geometric mark. Electric blue and violet give the brand a strong presence, while the symbol works across small interface details and large applications. That flexibility matters for a company whose identity moves between a charging product, a digital service and the spaces around them.
Carry the brand into use
The website introduces Hyperinso's charging offer; the proprietary app brings the identity into a more practical setting. We designed both experiences and developed the website, keeping typography, colour and controls related across screens. The app design gives the product its own interface language, carrying the same character from the first brand encounter into the details of use.
Make every image belong
We created all the renders and imagery, giving Hyperinso a visual world made for the brand. Product compositions, dimensional interpretations of the mark and digital presentations share a considered approach to light, material and colour. Developing that material alongside the identity and website let us design the setting around each message, from a close detail to a full campaign composition.
A complete visual and digital presence for Hyperinso, from the name and logo to the website, proprietary app design and original imagery. The same identity carries across the products people see and the screens they use.