Healthcare & Diagnostics · 2023
Apikonistiki Diagnostiki
Before the first examination, there is a first impression. We rebranded Apikonistiki, wrote and built its new website, and went on location to photograph and film the centre, so patients know the place, and the people, before they arrive.
People arrive at a diagnostic centre with unfamiliar words, unfamiliar machines and, often, some anxiety. The brief was to make Apikonistiki’s expertise easy to understand, and to show the people and the place behind it.
- Services
- Rebranding
- UI System
- Website
- Copywriting
- Photography & Film
The person at the centre
The new mark is built around a human figure, drawn with measured curves that suggest movement. A teal palette, open layouts and expressive italic accents carry the same character into the website. We developed the UI system alongside the identity, so typography, colour, controls and layouts follow one set of rules, down to the smallest button.
The centre, seen from within
We spent time on location photographing and filming the centre: its reception areas, its equipment and the people who operate it. Footage of the team beside a patient puts the technology in human hands. On the website, the real place does the introducing, so a first visit feels less like walking into the unknown.
Clarity at every step
We wrote every word on the site while designing its structure, so the story and the navigation were never at odds. Services, equipment and what happens during each examination all have a clear place, with a direct route to the details needed to arrange a visit. Contact details stay visible throughout, because the next step should never take searching.
A new identity, UI system, website, copy, photography and film, all made by one team. Apikonistiki now introduces itself the way good clinicians do: precisely, and with the patient in mind.
