Industrial Equipment · 2023
Geofos
The work of a municipality depends on equipment being ready for the task. For Geofos, we built the digital systems around that responsibility: an equipment rental platform, the complete CRM, internal operations software, and advanced fleet management and monitoring. Alongside them, we created the brand and logo that give the business a clear public identity.
The project had two audiences: municipalities looking for equipment and the Geofos team managing the operation behind each rental. The experience needed to make sense on both sides of that relationship.
- Services
- Rebranding
- Rental Platform
- CRM & Operations
- Fleet Management
Rooted in the work it serves
The Geofos identity draws on the relationship between the built environment and the natural one. A compact architectural mark and leaf motif sit within a green palette, giving the business a recognisable signature. We developed the logo and its applications to carry across communication and digital interfaces, keeping the company visible as the work moves between public services, equipment and operations.
Start with the job at hand
We designed and built the rental platform for municipalities. Equipment categories and date-based browsing give the search a practical starting point, helping a team move from the needs of a job to the relevant fleet. The rental experience presents the equipment in a consistent structure, bringing the clarity of the new brand into a service people need to use.
Behind every rental, an operation
The public platform is one part of a much larger implementation. We also designed and developed the complete CRM and internal operations system, alongside advanced fleet management and monitoring. That work gives the people running Geofos their own digital tools, with customer relationships, rental activity and the fleet treated as parts of the same business. The operational software is as central to the project as the interface customers see.
A recognisable brand supported by the software needed to run the business: municipal rentals, customer relationships, internal operations, fleet management and monitoring. The scope reaches from the public-facing experience into the working day of the Geofos team.