Shipping & Maritime · 2024
Optima Shipping
Optima is an independent shipbroker with offices in Athens, Istanbul, Dubai, Singapore and Shanghai. We gave it a public presence to match its reach: a complete rebrand, a website built around original 3D and film, and a bespoke booking experience for Posidonia. The identity, every rendered vessel and every line of code came out of our studio.
A broad maritime business is hard to explain on a single screen. Optima needed an identity with real character, a website that makes its range of services clear, and a way to carry both into Posidonia, the international shipping exhibition in Athens.
- Services
- Booking Platform
- Website
- Rebranding
- 3D & Film
A horizon to build on
The circular mark gives Optima a fixed point to navigate by. Deep navy, muted gold and generous typography carry it across the website, the invitations and every brand application. We built the identity as a working system, so a complex service business introduces itself the same way on a screen, on paper and at an event.
The maritime world, in motion
We designed and built the website and produced every 3D asset and film on it. With imagery and interface made by the same team, we could compose them together: the camera angle, the scale of a hull and the position of a headline were decided as one scene. Visitors move through Optima’s services with the sea always in view.
The brand, in use
For Posidonia, we extended the project into a bespoke booking experience, designed and built in-house as part of Optima’s wider presence. It is where the brand stops being something people look at and becomes something they use, so it received the same attention as the website and the films.
One identity, carried everywhere Optima meets its market: a new mark, original 3D and film, an immersive website and a booking experience built for Posidonia. All of it designed, produced and engineered by Designco.
