Mooviq

We named the company around movement, and the mark had to say it without words: a purple form and an orange one locked into a single gesture. The website keeps the same temperature. Its campaigns set the cars on an orange to violet field, its accents are the mark's two colours, and wherever a page needs weight it turns to a deep plum rather than black, so a screen reads as Mooviq before a single word does.

A lease asks people to give up ownership, a bigger shift than choosing a model. So the site makes that case before it shows a car. It sets leasing against buying in the total cost of ownership rather than a sticker price, and it lists what the monthly payment already covers, insurance, road tax and servicing, each with its own icon. By the time someone opens the catalogue, the question has moved from whether to which.

Car sites habitually lead with a purchase price. Mooviq leads with the figure a driver budgets for. The home page opens on a kind of car and what it costs a month, every card in the catalogue carries its monthly figure, and the budget filter is drawn as a histogram of the fleet, so people see where their money reaches before they open a single car. The type, the budget and the count of what fits answer each other on one screen.

Term, annual mileage, a larger first payment and VAT all change a lease, and in leasing a price is often something you have to request. Here each is a control on one card beside the car, and the monthly figure answers every move, on the card and in the price beside the car's name. People learn the trade-offs by trying them, so the request that follows is already an informed one.

People browse cars on a phone in the gaps of a day. The catalogue keeps its search, a VAT switch and sorting within reach of a thumb. The calculator rises as a sheet over the car it prices and hands the new figure back to the bar at the foot of the screen, and the call button never leaves the header, so the next step is always one touch away.

A brand built on colour has to survive without it. Pressed into a matt metal tag, the two forms still read by their outline alone; lit in a gallery, they carry the full palette from Sunset Orange to Vibrant Purple. Simple geometry is what lets one mark cross every material, so a keyring and a poster on a wall are recognisably the same company as the website a driver prices a car on.

A name, a brand, a website with its leasing calculator and the console that runs the fleet, designed and built by one team as one piece of work. Mooviq explains a long commitment in a monthly figure people can try for themselves, and the team behind it starts each day from what needs attention rather than from a table.