Mobility & Leasing · 2024
Mooviq
Choosing a car is the part of leasing everyone sees. Behind it sit the monthly calculation, the application, the customer account and a fleet that has to be managed for years. We built Mooviq across all of it: the name and the brand, the website, the complete leasing system and the online software that runs its fleet.
A lease is a long commitment with a lot of variables. Customers need to understand exactly what they are signing up for, and the business needs to manage every lease that follows. We had to design and build for both sides at once.
- Services
- Leasing Platform
- Fleet Software
- Website
- Naming & Branding
Movement, from the name onwards
We named the company and built its identity around one idea: movement. Linked forms in the mark, rounded typography and an orange-to-violet palette give Mooviq a character that works on a keyring, a campaign poster and a phone screen. The same tone carries straight into the product, down to the details of each vehicle.
Make the choice understandable
The customer platform puts the catalogue, vehicle configuration and leasing calculators in a clear sequence. People explore the range, see how each choice changes the monthly cost, then continue into a quote, an application and their own account. A decision with many variables gets one consistent set of screens and controls.
Build the business behind the screen
Behind the customer interface we built the complete leasing system, its calculators and internal management tools, and online fleet management. The offer a customer sees and the operation the team runs were designed and built by the same people, so the promise on the screen and the work behind it stay aligned.
A mobility business with everything it needs to operate: a name, a brand, a customer platform and the leasing and fleet software behind it. Every part was designed and engineered by Designco.
